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Google aiming for July launch of second-gen Nexus 7
Google aiming for July launch of second-gen Nexus 7
After hitting on a successful formula for the Nexus 7,
Google is sticking with the maxim "Don’t fix what’s not broken".
Reportedly, the Mountain View company is preparing an onslaught on the
competition with the next-generation Nexus 7 later this year.
Google
is in the advanced stages of production of the second-generation Nexus 7
tablet, which will be launched this July to take on the iPad mini and
Amazon’s Kindle Fire HD. More importantly, the search giant is aiming to
ship as many as 8 million of the Asus-made tablets in the second half
of the year, according to sources who told Reuters. In comparison, an estimated 4.6 million Nexus 7s were sold in the same period last year, according to Enders Analysis.
The large volume could in part be a sign that Google thinks it will make
more headway in the tablet market, but it could also be a push for
developments to bring more tablet-specific apps for Android.
Although
the company has not revealed any information about the tablet, this is
the first we are hearing of the possible launch dates as well as
Google’s sale target. The tablet could very well make an appearance at
Google I/O, scheduled for next month.
Last month, the company
launched the Nexus 7 in India through the Google Play Store, the first
time a Nexus device has come to be available in the country through that
channel. As Google aims to make deeper inroads into the Apple-dominated
tablet market, it wants to aggressively sell Nexus tablets and more
importantly, at a low price point—a formula that worked wonders for the
Nexus 7, which was also manufactured by Asus.
Earlier rumours
about the second-generation Nexus 7 have put forward the speculation
that the tablet will come with a higher resolution display than the
current Nexus 7. It is also expected to sport a thinner bezel and eschew
Nvidia’s Tegra 3 for a Qualcomm Snapdragon processor, most likely the
Snapdragon 600. Reportedly, Google tested both SoCs before deciding on
Qualcomm for the better power efficiency.
As for the pricing of
the rumoured tablet, it will be in the range of the Nexus 7, which is
available for Rs 15,999 onwards in India. Apparently, Google is being
flexible on the pricing and is possibly waiting for some idea of the
next-gen Apple iPad mini, before arriving at a reasonable price tag. The
sources did say that Google could choose to sell the new gadget for
$199, the price at which the first generation tablet was introduced last
year. Another theory is that it could discontinue the old models and go
with an ultra-competitive $149 (approx Rs 8,000) price tag for the
next-gen model. In comparison, the base model of the iPad mini is priced
double of the $149 target.
At that price, we doubt any other
company could go toe-to-toe with Google who has kept steadfast to a
"zero margin strategy". Fubon Securities analyst Arthur Liao shed more
light on why Google could price the second Nexus 7 so low. "Ninety-seven
percent of Google's revenue comes from advertisement, so it needs to
sell more mobile devices in order to reach more consumers," he told Reuters.
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